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Email Marketing Training Course
Course Introduction
Email Marketing Tutorial for Beginners
Module 1 - Content Planning
Outcome Based Goal Setting
Content Planning
Module 2 - List Segmentation
Email Marketing Lists
Dynamic Segmentation
Tags
Integrations w/ Other Software & Platforms
Win Back Opportunities
Module 3 - Adding Subscribers
The Opt-in Process
Manually Adding Subscribers
Third Party Integrations
Signup Forms & Incentives
Module 4 - How to Increase Email Open Rates
Subject Lines that Get Opened
Avoiding the Spam and Promotions Folder
Module 5 - Email Sales Copy & Content
Discounts & Promotions
Click Rate
Adding Scarcity & Fear as Conversion Tools
Personalization
HTML vs. Plain Text vs. Template
Transactional Emails
Professional Images Resources
Module 6 - Turn Subscribers into Paying Customers
Best Practices for Physical Products
Best Practices for Service-Based Businesses
Best Practices for Digital Products
Abandoned Cart & Retargeting Emails
Direct Responde Marketing vs. Brand Building
Make them an Offer they Can't Say No To
Sales Tactics, Copywriting, and Consumer Psychology
Module 7 - Data & Analytics
Email Marketing Metrics to Watch Closely
Google Analytics & UTM Tracking Codes
Surveys, Forms, and Phone Calls to Understand Who Your Customers Are
Module 8 - Email Automation
Autoresponder & Welcome Series
Rules and Triggers for Dynamic Content Delivery
Systems & Machine Thinking
Module 9 - Lead Generation - Grow Your List
Signup Forms - Embedded, Flyout, Popup, Exit-Intent
Squeeze Pages
Give them a Strong Reason to Sign Up & Open
Marketing Strategies
Targeting Quality vs. Quantity
The 1,000 Subscribers in 1 Month Challenge
Module 10 - Legal
Legal Requirements
Module 11 - Manage Large Lists
Warming a Cold List
Cleaning a Large List
Split Testing
Module 12 - Advanced Sales Strategies
The 7 Things You Must Do Before Presenting an Offer
The Storyteller Sequence
Open & Nested Loops
AIDA Marketing Formula
Social Proof Emails
RFM (Recency, Frequency, Monetary Value)
Attracting Quality Talent
Hire an Email Marketing & Copywriting Specialist
Teach online with
Professional Images Resources
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