The Fundamentals of Internet Entrepreneurship
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Download the Course Workbook
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Course Introduction (9:43)
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Outcome-Based Goal Setting (7:02)
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Motivation - NLP Values (6:04)
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The Values Elicitation Process (4:53)
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Reasonable Expectations of Slow & Steady Growth (2:54)
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Risk and Reward (3:50)
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Dealing With Failure (3:15)
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Learn by Doing (2:57)
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You Are Not Your Business (3:08)
Find a Business Idea
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1. There Are No Business "Ideas"
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2. Discovering Problems to Solve
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3. Core Values & Business Idea Motivation
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4. Market Research & Global Industry Trends
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5. Choosing a Subsection & Niche
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6. Competitor Research & Analysis
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7. Business Idea Validation Part 1 (Soft)
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8. Business Idea Validation Part 1 (Hard)
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9. Traffic First Strategy
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10. Partnering with Other Peoples' Business Ideas
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11. Business Idea Summary & Coaching Offer
Becoming an Entrepreneur (Mindset & Motivation)
The Customer Avatar
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1. Who is Your Ideal Customer?
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2. Their Everyday Life
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3. Their Dream Life
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4. What Leaders Do They Follow?
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5. Understanding Other Areas of Their Life
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6. What Will Prevent Them From Buying (Objections)?
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7. What's The Worst Possible Outcome?
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8. Speak Their Language
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9. How to Reach Your Customers (Demographics)
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10. Understanding Your First 1,000 Customers
Product Creation & Manufacturing
Website, Analytics, & Systems
Marketing & Advertising
Copywriting, Sales, and Consumer Psychology
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Making the Sale (2:24)
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Biological Drivers of Human Behavior (7:52)
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Benefits of the Purchase (1:39)
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Crafting the Perfect Headlines and Subheadlines (7:03)
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Scarcity (2:41)
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Social Proof (2:12)
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Remove the Risk (1:16)
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Commitment and Consistancy (2:58)
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Remove Objections (1:06)
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The Call-to-Action (2:18)
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Final Video (0:55)
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The Six-Figure Sales Page (8:18)
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The Website (3:20)
The Psychology Behind the Sale
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1. Unconscious Influence & Persuasion
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2. The Six Doorways to the Unconscious
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3. The Three-Part Storytelling Sequence for Influence
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4. Conversational Hypnosis
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5. Open & Nested Loops
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6. Biological Drivers of Buying Behavior
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7. Psychological Drivers of Buying Behavior
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8. Emotional Anchoring
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9. The Mental Checklist
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10. Selling to Believes, Values, and Their Identity
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11. Frames, Reframes, and Frame Control
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12. Summary & Checklist
The Growth of Your Business
